The information should instruct "how to do" instead of "what to do"

One of the main possible mistakes - sale useless the information. Sell "how to do" instead of "what to do". In what a difference?

Let's tell, someone advises the client how to choose bank for investment. The first adviser will tell: - consider 25 banks - make the list of criteria for investments - check up, what banks answer your criteria in other words, the empty information. It - the information "what to do".

The second adviser will tell as to reach result, having given names, addresses, phone numbers, in detail having told about what order action necessary without effort to reach desirable. It will give particularies on the most essential details of process. It - the information "how to do". You will immediately notice a difference between two experts. The first will specify a direction and everything will tell "go one further". The second will tell in detail everything, that it is necessary to know for achievement of necessary result. The difference between them is essential.