The first inquiries. What to do further?

As soon as you have received the first answers to advertising, it is necessary to begin immediately dispatch of the complete set consisting of the letter - offer, the catalogue and a free-of-charge manua} (it refers to the conversion complete set). Your purpose - to convert inquiry in sale and to receive profit. Look, as our conversion complete set is organized. On appearance of inquiry it is impossible to determine} whether there will be a sale. The inquiry is a potential profit. For you it is important to make sale. Bring a name and the address of the sender in your list of dispatch. If sale has not taken place, in a month it is necessary to send the second conversion complete set.

The subsequent sales to the same buyer - your profit. Advertising involves the possible buyer, the first order is the valid buyer, and the subsequent orders are your main result. Testing - a unique way to learn, what plan of sales works in the best way as it is better to organize the conversion complete set and as frequently it is required to make the subsequent dispatches.

It is necessary to notice, that you can do without and advertising, having got the ready list of dispatch and carrying out direct sales to potential buyers from this list.