Master the basic formats

There is a plenty of the formats convenient for sale of the information. The most popular: - the newsletter - a special manual - an audiocassette - a videocassette - the booklet.

We work with all these formats, but basically - with special manuals. Now - it is a little about each format.

- The newsletter. Purpose of the bulletin - distribution of the information for immediate use. As well as in manuals, the information in the bulletin should be precisely focused on interests of the client. Everything, that you include in the bulletin, should be about the reader, and bear the most useful data assisting to the reader to reach of the purposes about which speaks each paragraph of the bulletin. Essence of the bulletin - promptness: what has just taken place in the given sphere? What occurs now? What most likely should take place?

- A manual. Manuals should be brief and filled the helpful information. The main thing - exact, step-by-step, detailed instructions for achievement of a definite purpose. The manual can have any volume, but 3-5 pages are conveniently and is practical. Wonderfully in this format that manuals can be brought in a computer and printed out when the order acts. The profit is very high. A special manual - our basic format.

- An audiocassette. The manual enters the name on an audiocassette, and in this kind is sold. Thus there is a following problem: the special manual kept in a computer is easy for updating, harmonizing with a new state of affairs. An audiocassette to update not so it is simple. The decision? Whenever possible place on an audiocassette not becoming outdated information. Accompany with the cartridge the manual containing the concrete, updated information, suitable for immediate use. It not only is convenient for the buyer, but also allows to increase the price of the complete set. Definitely an advantageous variant!

- A videocassette. The same concerns and to a videocassette. To update it is even more complex, as if you can write down an audiocassette independently the whole film crew is necessary for updating video. The information distributed on video, should be not growing old, but practical. Necessarily accompany with a videocassette a manual updated on a regular basis.

- The booklet. Booklets, similarly to manuals, are very convenient and profitable. Booklets contain from 40 up to 200 pages. Actually they are similar to carefully developed manuals. This format allows to submit the information very in detail. Your task - in accuracy to explain to the reader the purpose and to lead to to it.

One of problems consists that frequently the information happens cold, callous. It is wrong. If you build info - empire, it is necessary to establish personal attitudes with the buyer. It is required that the buyer came back to you again and again, not only only behind benefit from the knowledge got from you, but also for an establishment with you of confidential attitudes. People want to study, they want to reach the purpose, but they want to study at those to whom trust and with whom are in friendly attitudes. Booklets are intended for this purpose.

In info - empire any manual does not happen completed. Why? Because the information constantly varies, becomes outdated, develops. Your task - to choose a theme and to support a material at a modern level for benefit of your buyers and for your profit.